Venue Search London is a long-standing client. We’ve built and maintained their venue marketplace and the admin behind it since 2013. The public site is where event planners and corporate teams find London venues for conferences, dinners and weddings. The admin behind it is where the VSL team turns enquiries into bookings and runs the rest of the business.
The product has changed a lot since then. What started as a venue directory now includes a paid advertising layer (venues run promoted listings with impression and click tracking), an affiliate programme for referral partners, full Xero integration for invoicing the catering side, and a substantial admin for the team running it day-to-day.
There’s no enterprise search engine in here. The venue catalogue isn’t enormous, so database queries do the job, and that keeps the infrastructure simple. Most of the work over the last decade has been in the back office: the leads pipeline, revenue reporting, advertising performance and billing.
We still work on the codebase most weeks.
